I lead product design end-to-end, from shaping strategy with C-level stakeholders to building and mentoring the teams that execute it. I care deeply about craft, and impact.
When flights are disrupted, passengers are stressed and airlines are under pressure. I led the redesign of passenger communication services during air travel disruption, turning a fragmented, anxiety-inducing experience into something that actually helps.
A zero-to-one product connecting travel operators with content creators. I led design end-to-end, from concept through to a scalable two-sided marketplace, navigating the classic cold-start problem while keeping both sides of the market engaged.
I led the design of Dow Jones's AI-powered Workspace, a platform that reshapes itself around who you are and what you need, the moment you log in. Built for wealth managers, risk officers, and senior consultants who can't afford to waste time finding the signal in the noise.
Web app · Cultural institution · Experience design
MUSEO DEL TRAJE DE MADRID
Bringing a fashion museum into the digital age
Heritage institutions have a design problem: their stories are rich but their digital presence is flat. I led the digital experience for the Museo del Traje de Madrid, balancing cultural depth with modern web usability, for an audience that comes to be inspired, not just informed.
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