The Garment Museum of Madrid is an institution that was created in 2004, although its collections have been shown in other museums since 1925. After a year and a half of refurbishment works, the museum is reopening its doors in autumn 2021 and is premièring a new permanent exhibition of its collection.
The team in charge of the new permanent exhibition realized the Museum has so much additional content for each Area, such as anecdotes, stories, and exciting information in general. Still, they couldn't fit in each room so much content, so they needed a solution.
I surveyed 20 visitors about their interest in the Museum and whether they would find it helpful to have complementary information. Everyone said they would like to be able to access extra content somehow.
Allow the visitor to access supplementary content by scanning a QR in each area of the Museum.
The user will be able to revisit the Museum by connecting to the website and anyone who wants to have a previous view.
Since all the garments are viewed from one side, presenting a 360º rotation will help the user enjoy the rest of the pieces.
A website, mobile-first with QR access to each area
