the problem
They were aiming to discover a different way to generate new students' qualified leads since their traditional methods have yet to work.
Hult Business School is one of the most prestigious business schools in the world, with campuses in Boston, San Francisco, London, Dubai, Shanghai, New York, and Ashridge (England). They were aiming to discover a different way to generate new students' qualified leads since their traditional methods didn't work well anymore
They were aiming to discover a different way to generate new students' qualified leads since their traditional methods have yet to work.
To start understanding the big picture and the problem, I led a team of Ux researchers and analyzed students' data provided by Hult
Students that took this MBA want to immerse themselves in new and different cultures around the world.
Students are searching for a life-changing experience.
To understand the pain points the team interviewed 3 former students and Hult's sales team.
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To allow the sales team to have more leads, we had to create a platform that could adapt and will enable the user to engage with a personalized experience.
Use actual data to create super insightful storytelling
A screen with a start button will begin to create the right atmosphere and expectations for the users.
The user had to pick 3 out of 5 cities to start their journey in Hult's rotation program.
Inspiring facts about the chosen cities will enable the user to dream of the possibilities to change
Enable sharing in social media is key to making the platform viral and increasing sales.
