Responsibilities: Head of Design | UX | UI

Connecting Content Creators with Travel Operators

background 📖

Tripsst is a United States-based company with a presence in the market and social media, so they had a proof of concept already validated. However, with their second round of investment, they wanted to go to the next level and develop a platform where content creators could get in contact with travel operators and sell the experiences to the customers, using the content as an engaging tool

the problem

First time ever

It's the first time something similar has been developed, as it creates the first MARKETPLACE and social network to engage travel content creators with operators and sell tailored experiences.

Market research 👔🔍

Seeing the big picture

New generations are getting used to doing their search on social media; they like to engage with trendsetters and follow and buy what this. Personalities are consuming in their videos.

Discovery🧑🧑

Hypothesis

To understand the CEO's vision and the business goals, I worked in a discovery phase where all the different departments and stakeholders were invited, from the marketing team to the Dev team.

Users study 💬

I came up with the following conclusions

Videos get far more views and engagement than simple photo posts on social media. The best user experience in social media regarding videos is TIKTOK, so I had to deliver something similar.

Customers are willing to pay for an experience after watching a video of an influencer.

An automation process needs to be implemented to reduce the bottlenecks they are now having while making contact between the influencer and travel operator. This will improve communication between departments and, ultimately, achieve the goal faster.

the value 💎

So what should I give them?

From Idea to MVP in a fast-paced process

User personas ⚒📐

Understanding the 3 different types of users

architecrure✏️🗒

Then to understand how

usability test 📱

Adjust it for them

Starting with the re-branding and values, I had to create a SaaS multiplatform ecosystem to offer customers, creators, and partners technological solutions to get their services sold and delivered, connect to an App.

solution 👩🔬

From Idea to MVP in a fast-paced process

AI based autotagging

Tags help people and machines understand what content items are about. They are essential because they help locate the right content needed to support any stage of the content's lifecycle, deliver personalized content, or assess content performance.

Scrolling video funtionality

Users are experienced in scrolling down through content on different social media. I wanted to keep this mastery, so they had the same experience as any other video content social media

Market place

A market place made with experiences, ready to be purchased

SaaS

Automating the process to be more efficiency

Saas

Reservation System

SaaS

Internal messaging between the creators and

solution

Native app for management
and optimization communication
between parents and their toddler nanny

Notifications

When there is a disruption in the plans, travellers can expect to receive timely notifications explaining the reason for the disruption and outlining what their options to get them on their way as quickly as possible.

Onboarding

A short explanation of what's going on will let the traveler be aware of the following steps required to continue their journey

PNR

Travelers are taken care of if a disruption occurs across their destinations.

Select a flight

Travelers can review and select from a variety of rebooking options to get them to their destinations, making all necessary arrangements in one place, rather than being routed to separate websites for each part of the itinerary.

Hotel

The app is connected to a hotel search engine, so the traveler can choose a room or several rooms for the number of persons that are in the booking.

Easyjet

In the case of easyJet, if you select the Voucher option easyJet will give you a Voucher Bonus of either an easyJet Holidays or easyJet Flight voucher.

design 🎨

A white label ready for any brand